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Launching ceremony of “Madya Sameeksha- IV” scholarly publication by Sri Lanka Press Council, was held on 2nd March 2022 at the auditorium of Department of Government Information. The function was held with the presence of Hon. Dullas Alahapperuma, Minister of Mass Media and Mr.Anusha Palpita ; Secretary to the Ministry of Media. “Madya Sameeksha- IV” volume is named as Dr. Edwin Ariyadasa tribute volume. The key note address was made by veteran journalist Nalaka Gunawardene while the scholarly lecture on the tribute volume was delivered by Dr. Tudor Weerasinghe. As an honor to Dr. Edwin Ariyadasa, the book was offered to one of his relatives. Sri Lanka Press Council has hitherto published 13 scholarly volumes on newspapers and various fields of media. Consequently, current edition “Madya Sameeksha- IV” is named as “the emergence of social media”. Many scholars on social media has submitted articles for the edition.